The Roetheli Lil’ Red Foundation was born out of the interests, passions and persistence of Joe and Judy Roetheli, whose ongoing mission is to care for the welfare, guidance and success of diverse groups including the elderly, needy, entrepreneurs and pets. Formed by Joe and Judy Roetheli along with their sons, Steffan and Michael, the foundation was organized under Missouri law as a 501 (c) (3) charitable entity in 2003. The name for the Foundation derives directly from the Roetheli name and Swiss family lineage. When translated from Swiss German into English, Roetheli literally means “little red one”.